2020 presented the world with an unforeseen pandemic; undoubtedly unwanted and unpleasant for many. However, there was a paradigm shift –in our thinking and behaviour digital adoptions and disruptions ran many businesses into bankruptcy while simultaneously bearing unexpected unicorns. That’s when we at the Apex Group of Companies recognized that the only constant changes. There was a need to institutionalize that message within the organization; come what may, we are Never Status Quo. Nesquo Lab is as an innovation lab under the Apex Group of Companies that employs agile methods with the goal of devising novel ideas that can either disrupt or complement the overall business. Creative processes such as design thinking drive the ideation and development of new innovations.